Danielle Dunfield-Prayero is an accomplished businesswoman, political campaigner, and former Team GB triathlete. Born in New York, raised in the Netherlands, and having lived and worked in Singapore, Sydney, and Vancouver, she brings a global perspective to business and public policy.
Danielle began her career in international finance, holding senior roles at Dresdner Kleinwort Wasserstein, ING, and CDC IXIS (now LCF Rothschild Midcaps), before moving into international trade promotion with Skarbek Associates. There, she worked alongside General Sir Michael Rose, one of Britain's most distinguished soldiers, helping British businesses expand overseas through UK embassies and high commissions.
As CEO of The Great Sussex Way, Danielle aided the region's post-pandemic economic recovery, working with over 1,000 businesses to boost investment, revitalise high streets, increase visitor numbers, and support jobs and growth.
Alongside her business career, Danielle was the Conservative Party's Parliamentary Candidate for Wimbledon at the 2024 General Election. During the campaign she was joined by three former and serving prime ministers - Lord Cameron, Baroness May, and Rishi Sunak MP. Danielle also partnered with Medical Life Lines Ukraine, personally driving an ambulance carrying vital humanitarian aid to Lviv - an experience that reinforced her commitment to international responsibility and the defence of democracy, however imperfect it can be.
Following the election, Danielle worked with senior Conservatives including Lord McLoughlin, Lord Booth, and Julian Ellacott on the Party's post-election review, which was subsequently taken forward by Kemi Badenoch MP, Leader of the Opposition, former Secretary of State for Business and Trade, and a Wimbledon resident. Recognising the need to rebuild trust between business and the Conservative Party, she co-founded and now chairs Conservatives For Business, a platform giving Britain's SME community a stronger voice in shaping business-friendly policy. Danielle also serves on The Jobs Foundation's Business Council and the Centre for Policy Studies' Economic Policy Group.
Inspired by business leaders such as Baroness Brady and by her father, a pioneering British research scientist and successful entrepreneur, Danielle is passionate about creating opportunities for both the NowGen and NextGen. As the mother of three boys - Oscar (15), Hugo (17), and Theo (19) - this commitment is deeply personal.
A two-time Team GB World Triathlon Championship competitor, Danielle brings the resilience and discipline of elite sport to commercial and political leadership. She holds two master's degrees from the University of Cambridge and the University of Bath.
Danielle is happily married to Gordon. They split their time between London and Sussex, and their much-loved labradoodle is Strider.